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THE PEUGEOT 9X8 CELEBRATES GRAPHIC ART AT MILAN DESIGN WEEK

May 9th, 2023

4 minutes read

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On April 17, PEUGEOT presented the new graphic design of the PEUGEOT 9X8 Hypercar at Milan Design Week: an exceptional event combining art and technology. This original creation was created in collaboration with the Spanish artist J. Demsky, who has left his unique mark on the entire graphic universe of the PEUGEOT 9X8
Watch a video of the electrifying event at Milan Design Week with Matthias Hossann, PEUGEOT Design Director, and Phil York, PEUGEOT Marketing and Communication Director.
An exceptional collaboration with an inspired artist
Demsky, an eclectic Spanish artist, evolves in a modern artistic universe while drawing his inspiration from the 90s: his art speaks to a whole generation and his graphic signature is unique.

This time, Demsky has done more than just decorate a car with his unique graphics: he has conveyed a powerful message that perfectly illustrates PEUGEOT's promise: "The world is better with style". Indeed, this original livery represents everything that the PEUGEOT 9X8 stands for: style, efficiency and technology.

The reveal of this new livery was breathtaking! Thanks to a multitude of screens, visitors were able to enjoy a truly immersive experience in both the artist's world and that of motor racing

This time, Demsky has done more than just decorate a car with his unique graphics: he has conveyed a powerful message that perfectly illustrates PEUGEOT's promise: "The world is better with style". Indeed, this original livery represents everything that the PEUGEOT 9X8 stands for: style, efficiency and technology.

The reveal of this new livery was breathtaking! Thanks to a multitude of screens, visitors were able to enjoy a truly immersive experience in both the artist's world and that of motor racing

On the way to a legendary competition
The PEUGEOT 9x8 will take part in the 24 Hours of Le Mans which is celebrating its 100th anniversary this year. It will follow in the footsteps of its illustrious ancestors, the 905 (winner at Le Mans in 1992 and 1993) and the 908 (2009), and will showcase PEUGEOT's hybrid expertise on the world motorsport stage at the highest level. The PEUGEOT TotalEnergies team has been entering two 9X8s in the FIA World Endurance Championship (WEC) since July 2022, and this will be the first full season in 2023.
The PEUGEOT 9x8 will take part in the 24 Hours of Le Mans which is celebrating its 100th anniversary this year. It will follow in the footsteps of its illustrious ancestors, the 905 (winner at Le Mans in 1992 and 1993) and the 908 (2009), and will showcase PEUGEOT's hybrid expertise on the world motorsport stage at the highest level. The PEUGEOT TotalEnergies team has been entering two 9X8s in the FIA World Endurance Championship (WEC) since July 2022, and this will be the first full season in 2023.
So, see you at Le Mans on 10 and 11 June to celebrate the 100th anniversary of this legendary race alongside the entire PEUGEOT TotalEnergies Team and "Forza la 9X8!"
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