PSA Groupe and Urysia Limited launch Local Assembly in Kenya
04 February 2017
PSA Groupe and Urysia Limited have signed a contract to assemble Peugeot brand vehicles in Kenya. The assembly project is scheduled to commence in June 2017 with an annual volume of 1000 units.
The signing ceremony was held at the Kenyan State House, the official residence of the President of Kenya. Witnessing the signing was His Excellency Uhuru Kenya, the President of Kenya, the French Minister for Economy and Finance Michel Sapin, Claude Mwende, the CEO of Urysia Limited and Jean- Christophe Quémard, the Executive Vice- President for Middle East and Africa for PSA Groupe.
During the occasion, President Uhuru Kenyatta said, “Peugeot is a brand that has been with us since independence. In welcoming them back, we welcome an old friend and partner who has chosen to deepen and strengthen that friendship”. He added that the brand is renowned for its resilience, durability and reliability.
Mr. Jean- Christophe Quémard added, "This investment in Kenya is part of the long term strategy of the PSA Group to increase its sales in Africa and the Middle East, with the aim to sell a million vehicles in 2025. These local production capacities will serve the region's markets and meet the expectations of our customers and the specific features of each country."